Research

Knuth, M., Woods, V., Hall, C., & Palma, M. (2023). Elements of Style in Floral Arrangements: How Discerning Are Consumers Toward Floristry Design Principles and How Much Are They Willing to Pay? HortScience, 58(12), 1560-1567.
Woods, V., & Knuth, M. (2023). The Biophilia Reactivity Hypothesis: biophilia as a temperament trait, or more precisely, a domain specific attraction to biodiversity. Journal of Bioeconomics, 1-23.
Hopkins, K. A., Hall, C. R., Arnold, M. A., Palma, M. A., Knuth, M., & Pemberton, B. (2022). Consumer Preferences of Ratibida columnifera (Nutt.) Wooton & Standl. Floral Characteristics. HortScience, 57(3), 431-440.
Behe, B. K., Knuth, M. J., Rihn, A., & Hall, C. R. (2022). Plant Novices and Experts Differ in Their Value of Plant Type, Price, and Perceived Availability. Journal of Environmental Horticulture, 40(3), 116-122.
Knuth, M. J., Wu, X., Hall, C. R., & Palma, M. A. (2022, August). Exploring the market penetration of floral arrangements using second-price and double auctions. In XXXI International Horticultural Congress (IHC2022): International Symposium on Innovations in Ornamentals: from Breeding to 1368 (pp. 185-194).
Rihn, A. L., Knuth, M. J., Peterson, B. J., Torres, A. P., Campbell, J. H., Boyer, C. R., … & Khachatryan, H. (2022). Investigating Drivers of Native Plant Production in the United States Green Industry. Sustainability, 14(11), 6774.
Kee, J., Knuth, M., Lahey, J. N., & Palma, M. A. (2021). Does eye-tracking have an effect on economic behavior? Plos one, 16(8), e0254867.
Knuth, M. J., Hall, C. R., & Palma, M. A. (2021). Increasing profit margins by substituting species in floral arrangements. HortTechnology, 31(1), 19-26.
Zhang, X., Khachatryan, H., & Knuth, M. (2021). Relating Knowledge and Perception of Sustainable Landscape Practices to the Adoption Intention of Environmentally Friendly Landscapes. Sustainability, 13(24), 14070.
Knuth, M. J., Khachatryan, H., & Hall, C. R. (2021). How consistent are consumers in their decisions? Investigation of houseplant purchasing. Behavioral Sciences, 11(5), 73.
Knuth, M. J., Khachatryan, H., Hall, C. R., Palma, M. A., Hodges, A. W., Torres, A. P., & Brumfield, R. G. (2021). Trade flows within the United States nursery industry in 2018. Journal of Environmental Horticulture, 39(2), 77-90.
Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing red? The role of font color, size, and sale sign location in retail garden center displays. Journal of Environmental Horticulture, 38(4), 120-127.
Knuth, M. J., Behe, B. K., Huddleston, P. T., Hall, C. R., Fernandez, R. T., & Khachatryan, H. (2020). Water conserving message influences purchasing decision of consumers. Water, 12(12), 3487.
Knuth, M., Behe, B. K., & Huddleston, P. T. (2020). Simple or complex? Consumer response to display signs. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7-22.
Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2019). Sit back or dig in: the role of activity level in landscape market segmentation. HortScience, 54(10), 1818-1823.
Hall, C., & Knuth, M. (2019). An update of the literature supporting the well-being benefits of plants: A review of the emotional and mental health benefits of plants. Journal of Environmental Horticulture, 37(1), 30-38.
Hall, C. R., & Knuth, M. J. (2019). An update of the literature supporting the well-being benefits of plants: Part 2 physiological health benefits. Journal of Environmental Horticulture, 37(2), 63-73.
Hall, C. R., & Knuth, M. J. (2019). An update of the literature supporting the well-being benefits of plants: part 3-social benefits. Journal of Environmental Horticulture, 37(4), 136-142.
Hall, C. R., & Knuth, M. J. (2020). An Update of the Literature Supporting the Well-Being Benefits of Plants: Part 4–Available Resources and Usage of Plant Benefits Information. Journal of Environmental Horticulture, 38(2), 68-72.
Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2019). Sit back or dig in: the role of activity level in landscape market segmentation. HortScience, 54(10), 1818-1823.
Behe, B. K., Knuth, M., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Consumer involvement with and expertise in water conservation and plants affect landscape plant purchases, importance, and enjoyment. HortScience, 53(8), 1164-1171.
Knuth, M., Behe, B. K., Hall, C. R., Huddleston, P. T., & Fernandez, R. T. (2018). Consumer perceptions, attitudes, and purchase behavior with landscape plants during real and perceived drought periods. HortScience, 53(1), 49-54.
WFFSA B2B E-Commerce in the Floral Industry Final Report
Change and Disruption in the Floral Industry