Consumers

Jul 2, 2024

Q&A with Melinda Knuth: Exploring the Intersection of Human Behavior and Horticulture through iMotions

Melinda Knuth, an assistant professor at North Carolina State University, is gaining recognition for her work in horticultural research, particularly in understanding human behavior toward plants. Her interdisciplinary approach, along with innovative biometric research powered by iMotions, sets her apart. 

Jul 2, 2024

Nurturing New Discoveries: How NC State’s Cognitive Behavioral Lab is Blooming & Bringing Biometric Research to Horticulture

The Cognitive Behavioral Lab conducts interdisciplinary research to develop new horticultural discoveries, serving as a cornerstone for student growth and industry partnerships. 

Dec 19, 2023

Ethan Jenkins: Featuring Floriculture Marketing Influences

A research presentation on what is influencing the United States floriculture industry sends Ethan Jenkins to the Asian Horticulture Congress. 

May 27, 2022

Picking the Right Flowers for a Summer Wedding

This year, there will be an estimated 2.5 million weddings, the highest number since 1984. The surplus is likely due to the combination of rescheduled weddings from the COVID-19 pandemic and regularly scheduled weddings each year. 

May 11, 2022

How to Buy Cut Flowers Locally

Many consumers aren’t aware that 80% of the cut flowers purchased in the U.S. are imported from countries like the Netherlands, Colombia, Ecuador, and Kenya