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Cognitive Behavioral Lab

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Melinda Knuth, Ph.D.

Jul 2, 2024

Q&A with Melinda Knuth: Exploring the Intersection of Human Behavior and Horticulture through iMotions

Melinda Knuth, an assistant professor at North Carolina State University, is gaining recognition for her work in horticultural research, particularly in understanding human behavior toward plants. Her interdisciplinary approach, along with innovative biometric research powered by iMotions, sets her apart. 
forest landscape

Jul 2, 2024

Nurturing New Discoveries: How NC State’s Cognitive Behavioral Lab is Blooming & Bringing Biometric Research to Horticulture

The Cognitive Behavioral Lab conducts interdisciplinary research to develop new horticultural discoveries, serving as a cornerstone for student growth and industry partnerships. 
New England nursery

Apr 8, 2024

New Survey on Sustainability in the U.S. Floriculture Industry

NC State Univerity's Cognitive Behavioral Lab, in partnership with the American Floral Endowment, is administering a new survey to explore the scope of the industry’s sustainable practices. 
local flower market

Feb 16, 2024

NC Green Industry Economic Impact Survey

Help North Carolina's green industry by completing the Economic Impact Survey. This will help policymakers allocate resources more effectively across local and state economies. 
Ethan Jenkins

Dec 19, 2023

Ethan Jenkins: Featuring Floriculture Marketing Influences

A research presentation on what is influencing the United States floriculture industry sends Ethan Jenkins to the Asian Horticulture Congress. 
Chrysanthemum arrangement

Nov 27, 2023

Consumers, Florists Differ on Floral Arrangements

Consumers don't necessarily pay attention to design elements used by florists. And consumers love roses - a lot. 
phlox

May 16, 2023

Pursuing Sustainability in Floriculture

Sustainability addresses the demands of people, the planet and prosperity, but how that plays out for floriculture and annual bedding plants supply chain may be tricky to 
pink wedding bouquet

May 27, 2022

Picking the Right Flowers for a Summer Wedding

This year, there will be an estimated 2.5 million weddings, the highest number since 1984. The surplus is likely due to the combination of rescheduled weddings from the COVID-19 pandemic and regularly scheduled weddings each year.